These posts were originally meant to be “work in progress” posts, but that quickly fell apart because I started adopting a process where I would complete a series of prints and then immediately start the next series, saving the assembly process for the very end. This worked out great in terms of time, but meant that I wasn’t able to see if anything needed to be changed in a series, such as aligning text etc.
This is the final work that I created for my series, and is the largest to scale. The template for this box was printed on 16 x 20 paper, while the rest of the templates were printed on 11×17. I did this because this series is meant to represent a foundation package, and those are generally pretty large when compared to products like lipsticks, mascara, and eyeshadows. In order to keep with the idea of scaling up the boxes for my series in order to evoke a sense of awkwardness, 16×20 provided the best outlet to do so.
The final object in my series was foundation because of the multiple skin irritation tests they run on animals during the lab periods. This is the only series that does not have an object that goes inside of it for two reasons. One, I couldn’t think of anything that could correlate with this idea, and two there was just not enough time to accomplish everything I wanted to and make something to go inside these boxes. If I had more time to improve this work moving forward, I definitely think this is one area for improvement, especially since I found that during my exhibition people were able to connect what the packaging was supposed to be as a result of the objects that were inside of them.
For the design elements, I was once again inspired by the packaging of Urban Decay, especially because some of their products have results from clinical trials on them, which I really liked the idea of incorporating into my package designs. Much like the first series of works I created, this series was also only printed on black paper. I’m a very big fan of the color black, and really like the sleek and luxurious quality it has within cosmetics products and packages. Additionally, since it is such a neutral color it really allows the design and text to be the main focus on the package.
When decided what the name for this series should be, I used a thesaurus to find words similar to “decay” and was presented with the phrase “withering away.” I loved the visual imagery this phrase brings to an idea like animal testing because it puts an image into your head of animals slowly fading away as they are continuously exposed to different forms of cruelty.
The ingredients list on this package, until the mascara package, is just a normal ingredients list, to create a sense that this is just a normal package. However, one side of the box has “clinical trials” on it, much like some cosmetic companies have. Although instead of the information alluding to the success of the product inside during testing, the bullet points instead point out facts, gathered from personal research, about individuals’ consumer spending habits when it comes to beauty products and their knowledge of cruelty-free items, etc. The results to me were alarming, and I would hope that anyone who reads the package would be startled by this information as well, and take some time to reflect on their own consumer habits and how informed of a consumer are they when it comes to the supply chain of the products they use on a daily basis.
I wanted to keep the colors rather basic, with the purple of the geometric design being the most eye-catching part, while the gold on the sides of the box draw the viewers’ eye to read the information on the box instead of skipping over it like they might normally do while out shopping. The text for the ingredients and clinical trials did come out a tiny bit blury, so if I had the opportunity to work on this collection more I would definitely focus on choosing a font that was clearer to read.