Hey. Hi. Hello! Happy Memorial Day to all my readers in the US! I hope you’re all getting outside and enjoying the day off with friends and family…unless you’re like me and work in the retail/service industry in which case I hope you have a good day at work and don’t want to kill anyone!
Yesterday as I was scrolling through Twitter, I came across an article from Allure entitled, “New Clean at Sephora Category Makes it Easier to Filter Out Unwated Ingredients” and OBVIOUSLY clicked right away. One of the things I’ve always loved about Sephora, specifically with their online shopping experience, is that each product description comes with a section called “What it’s Formaulted WITHOUT” where it will list out the harmful ingredients that won’t be found in that specific product.
It also gives the brand a chance to talk about themselves/list any other pertinent information that consumers may want to know, such as if the brand/product is vegan and/or cruelty-free. Now, I’ve long said, mainly to myself really, that there should be a way to filter out by whether or not a brand is cruelty free. Sometimes I want to look at new products, but it’s time consuming to have to google each brand in order to determine if they’re cruelty-free or not, which is why I tend to stick to the same handful of brands.
Well, it’s like Sephora has read my mind or something. While this new “Clean at Sephora” category won’t enable consumers to filter out by cruelty-free brands, it will do something very similar. Essentially it will build on that “What it is formulated WITHOUT” section, and make it into a shoppable category in-store, online, and on mobile.
According to the Allure article, more than fifty brands and 2,000 product pages have already signed on to be a part of this initiative, which will launch across all platforms on June 1st. This includes color cosmetics, skin care, hair care, and fragrance. Each product that meets the guidelines established by, “…industry experts, external council – including feedback from clients…” will be marked with the green “Clean at Sephora” seal, along with receiving it’s own landing page, to make it easier for consumers to navigate and identify.
Now, what exactly are the criteria to fall into this new category? The article states that all products marked with the designated seal must be free of, “…sulfates SLS and SLES, parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. For fragrance brands, PTFE/PFOA, styrene, polyacrylamide/acrylamide, acetaldehyde, acetonitrile, methylene chloride, benzalkonium chloride, toluene, resorcinol, acetone, butoxyethanol, ethylenediaminetetraacetic acid, methyl cellosolve, methylisothiazolinone/methylchloroisothiazolinone, mercury and mercury compounds (thimerosal), bisphenol A (BPA), and animal fats, oils, and musk are also excluded. Furthermore, skin care, hair, and makeup brands with the “Clean at Sephora” seal have less than one percent of synthetic fragrances and no undisclosed fragrances.”
Obviously this is a huge step in the right direction. While there are people out there who are adamant that climate change isn’t a thing, there are really no detractors from the idea that a multitude of human products are harmful for not only our own wellbeing, but the wellbeing of the environment. It’s not a lifestyle that everyone follows, but for those of us who try to be as cognisant of our footprint as possible, this new initiative is really uplifting, and hopefully other companies throughout many industries will pick up on it as well. If you want to read the full article, it will be linked below. Until next time, xoxo.