Drugstore Round-Up

Hey. Hi. Hello!

Another day, another dollar. Happy Monday everyone!! But really, there’s nothing happy about it because I’m working the WORST shift ever aka the dreaded 12-9. Literally that’s an all day shift because you have to wake up super early if you want to do anything before, and you don’t want to do anything but sleep once you’re done. I’ll be SO GLAD to leave this sort of nonsense behind come next Saturday. I’ll miss the homies, but sure as hell won’t miss the shifts they had me on.

BUT, I hope your days are going a lot better! Or maybe they’re not and we can all suffer in solidarity. WE LOVE A SUFFERING SISTER. However, maybe after reading this post one thing won’t be suffering, and that’ll be your wallet, you can thank me later!

I’m sure this post won’t provide any sort of value to 99% of you, because by now you’ve probably heard of Cruelty-Free Kitty. If you haven’t, she’s basically a godsend and my actual god. If you’re looking to know if something is cruelty-free, her blog will tell you. I’ll drop a link below to her ultimate cruelty-free guide, because it’s literally so in-depth.

The reason I mention Cruelty-Free Kitty is because today we’re talking about Drugstore makeup brands. Obviously, they’re going to be all cruelty-free brands because you should know by know who you’re dealing with. However, this isn’t going to be just a list of all the cruelty-free drugstore brands out there, oh no. Instead, this will be a ranking of the drugstore brands I’ve tried, just in case my opinion means anything to any of you.

E.L.F Cosmetics


E.L.F (which stands for Eyes. Lips. Face) is probably the most iconic drugstore brand out there. I know when I was growing up the majority of their products were priced at $1, which is a gosh darn steal for any makeup product. However, paying $1 for some decent quality items was even better. While they’ve increased prices to now starting at $2, they’ve also multiplied the amount of products they carry. In the last few years they even branched out into skincare, which I haven’t tried yet but they have incredible reviews everywhere. While it’s not going to rival the higher end brands in terms of quality, they have some great dupes that will make you happy considering the price.

Try These: Lip Exfoliator ($3.00), Baked Blush ($3.00), Daily Brush Cleaner ($3.00)

Overall Rating: 4/5

NYX Cosmetics


As of today, this is my all-time favorite drugstore brand. Their products are priced slightly higher than E.LF, starting around the $5 range. However, their product range is so extensive it takes up basically an entire aisle at ULTA, and that’s not even scratching the surface of what they carry. There was a point in time in college when my entire daily face of makeup consisted of NYX products, that’s how obsessed I was with them. I still use quite a bit of their things, but it’s just harder for me to come by now than before.

Try These: Jumbo Eye Pencil ($4.49), Angel Veil Primer ($15.99), Soft Matte Lip Cream ($6.49), #NoFilter Powder ($11.99)

Overall Rating: 6/5



Catrice is a newer find for me. During my crazy search to try and find a dupe for the L’Oreal Telescopic mascara, this is one of the brands that popped up. I had heard of it from my time at ULTA, but had never looked into it until recently. Price-point wise it’s pretty equivalent to NYX, although their product range is not as extensive. I have only just dipped my toes into the Catrice pool, but definitely want to get my hands on some more things to play around, because I think this brand definitely has potential to be a great addition to any makeup routine.

Try These: Camouflage Cream ($2.99), Lashes to Kill Mascara ($5.99), Prime and Fine Eyeshadow Base ($5.99)

Overall Rating: 3/5



Much like Catrice, this brand is newer to my collection, but has definitely grown to be one of my favorites. I first found out about them when they released their fiber brow gel, which is the best drug store dupe I’ve found for the Benefit Gimme Brow, especially in terms of the wand. Their product range is again slim, but they have also branched into nail polishes as well (which I have not tried because I’m frightened by the packaging to be honest). Their prices are on the lower end, but the few products I’ve tried have definitely felt like they should be marked higher just based on quality.

Try These: Make Me Brow ($2.99), Volume Stylist Mascara ($4.99), Gel Eyeliner ($3.99)

Overall Rating: 4.2/5

No. 7

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No7 is a British brand that I first noticed cropping up in Target back in the late 2000’s. Their Protect & Perfect line is what got me into skincare, and I purhcased all the products in this line religiously. While their products sit on the pricer side of the drugstore spectrum, they mainly deal with skincare, so it makes sense. They do dabble in color cosmetics, and I remember their Protect and Perfect foundation was my absolute shit.

Try These: Beautiful Skin Cream ($13.99), Stay Perfect Foundation ($15.99), Exceptional Definition Mascara ($8.99)

Overall Rating: 3.6/5



I really hate to admit it, but I haven’t tried as much Milani stuff as I probably should. Growing up, I used to have a lot of their nail polishes, because they always made colors that really spoke to 5 year old me. When I started venturing into color cosmetics, however, they didn’t produce anything that really wow’d me. Or, I think it’s more that it wasn’t as accesible to me back then, and nothing spoke to me enough to go out of my way to find certain things. In college when I oddly spent more time at CVS, I started to grab more things, and have really begun to love this brand.

Try These: Baked Blush ($7.99), Amore Matte Lip Creme ($8.99), Conceal and Perfect Foundation ($9.99)

Overall Rating: 4.7/5

Physicians Formula


If you haven’t heard someone talk about the Physicians Formula Butter Bronzer, then you clearly don’t spend a lot of time on YouTube in the beauty community, in which case I am proud and envious of you. If you have heard of this, then you know this product is a cult favorite, and has helped draw attention to this brand. Honestly, this was one of the first brands I started shopping, mainly because the packaging was so bright I was immediately drawn to it and couldn’t look away. Somewhat disappointingly, their foundations and such don’t come in a great range of shades, but the rest of their products, especially their bronzers, are just incredible.

Try These: Bronze Booster ($14.99), Butter Blush ($12.99), Shimmer Strips ($12.99)

Overall Rating: 3.4/5

Honorable Mentions

Not Your Mothers – Even though I’ve switched to custom haircare, I still have yet to feel a clean as good as these products. Literally my hair never felt so clean. I don’t know if there was any sort of witchcraft or black magic going on inside the bottles, but they know what they’re doing, and always have a buy one get one 50% deal going at ULTA.

Real Techniques – This brand has been around for a while, both in the market and in my makeup routine. I’ve yet to have to replace a brush because they just hold up that well. On top of it all, their brush cleaner is amazing, and gets my nastiest brushes looking like they just came fresh out of the package.

SheaMoisture – As if I don’t talk about this company enough. All of their shower and skincare products are literally amazing. They’ve literally covered all the bases for any skincare problem you can think of. Plus, no matter where you go to purchase, it always seems like they’re having a buy one get one 50% deal.

Soap & Glory – Their lip-plumping glosses are cult favorites at this point, but my real unsung hero is their Righteous Butter lotion. It brought my awful sunburn to a tan in 3 days, and that has never happened before. Great smell, great price, great shower products.

Sonia Kashuk – In High School, her products were my favorite. I first learned about a beauty sponge from her, and still use brushes I purchased in 2010 as part of my routine today. While she no longer sells any actual makeup, this brand still carries amazing brushes (both in quality and aesthetics) for an incredible price. Sold exclusively at Target.

WELL, that about wraps it up for today. I’m definitely planning on doing more of these as I start to actually buy new makeup for once. If you have any suggestions for brands I should try, drop em down below and I’ll do it, because I’m easily influenced to buy things.

Until next time.



Cruelty-Free Kitty:


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