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Adidas Joins the Fight Against Plastic

Hey. Hi. Hello!

IT’S FUCKING SNOWING. NO, I’m not happy about it. YES, I realize that I live in the North where snow is inevitable, but that doesn’t mean I have to be happy about it. I’m just glad I don’t drive around the city because I’m pretty sure the cars haven’t moved a single inch in the last 20 minutes since I’ve been home. Also, driving in the city is pointless so there’s that too.

I’ll be honest with ya’ll, I’m at the point in the year where I’m running out of things to blog about. I have plenty of longer projects coming up for next year, but nothing for the right now. It’s either really great planning or really poor planning on my part. I’ll let you decide that.

However, I was scrolling through LinkedIn, my favorite social media, the other day to keep looking for some jobs. I didn’t find anything interesting that I was qualified for (big shock there), but I did find a really interesting article from CNN about my favorite shoe brand, Adidas.

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Now, I’ve been trying to get Addias to sponsor me for a minute. I 100% don’t have a following big enough for them to do that, but I own way too many pairs of Ultra Boost shoes, so I figured they should throw me a bone, ya know? ANYWAY, the article was about how Adidas released an announcement stating that by 2024 they were only going to use recycled plastic.

This commitment includes the elimination of polyester in their supply chains. Polyester is one of the most popular materials utilized in active wear brands because of it’s lightweight and its quick drying time.

This announcement comes shortly after companies like Starbucks, McDonalds, and Ikea have all made similar statements in regards to single use plastics, like straws and utensils in their locations. I think this committment is incredible because globally only 14% of plastic is collected for recycling, which places its’ reuse rate among the worst for materials.

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Additionally, by 2050 it’s estimated that there will be more plastic than fish by weight in the worlds’ oceans. We don’t love that. So, that fact that a company as huge as Adidas is willing to stand up and make a statement like this is hopefully going to impact many brands to follow suit.

I think Adidas first started testing out this idea through their Ultra Boost collaboration with the organization Parley. Started last year, this collaboration is made entirely from plastic pulled from the ocean. While only a small portion of their overall market share, this collab has ventured into other sectors as well, such as clothing. Also, the company is estimating 5 million pairs sold this year of Parley shoes alone.

If you saw in my October favorites, I’ve already made small steps towards reducing my daily plastic intake, because the global use of plastic is expected to double within the next 50 years. It may not be super fitnessy to think about, but by supporting Adidas through your purchases (get some Ultra Boost I promise they will change your life forever, even if you aren’t a runner), you’re helping the environment. WE LOVE THE ENVIRONMENT.

You can find the original CNN article below, along with a link to Parley’s website if you’re interested in learning more about their work outside of helping to design some dope shoes. Also, if you have any suggestions for fitness posts, drop em in the comments below!

Until Next Time!

XOXO,

LHC

https://money.cnn.com/2018/07/16/news/adidas-using-recycled-plastic-only/index.html

http://www.parley.tv/#fortheoceans

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