Hey. Hi. Hello!
Now, I don’t know about you but I have a problem. Well actually I’m sure I have MANY problems, but I’m only talking about a specific one today, and that is a shopping problem. There’s some sick part of my brain that makes me want to buy anything a specific brand puts out. Like it could be the ugliest thing, or something I would never use in a 1000 years, and yet still I want it. It’s like a collection.
While it does happen with clothes, I find it happening a lot more with makeup. Consumer culture within the cosmetics world is wild, because companies are literally coming out with new products all the damn time. While a lot of the higher-end brands have new releases every few months, a lot of the more affordable brands have tapped into a similar model that fast fashion companies use. So, instead of having to wait for a few months, consumers only have to wait a few weeks before being ambushed with pretty pictures of new products that we just HAVE to buy.
Recently I’ve been looking at my spending habits and trying to get them in check. New Year, New Me and all that. With how easy it is to access the internet and stay on top of new product releases and everything, I got thinking. I want to start a new series on my blog where I break down my makeup collection into products. I’ll calculate how much I spent on these products (without tax), and then break down the cost per use (CPU) based on how many times I’ve actually used the palette, estimated.
When I was digging through everything, I was shocked by not only how many products I have, but also how many of them I haven’t even touched. I literally caught myself saying “I didn’t know I had this” a handful of times, and it was embarrassing.
I’m not doing this to flaunt money or anything like that, but try and better understand my buying habits as a consumer, and hopefully encourage some of you to do the same. Marie Kondo really sparked some passion for cleaning, so maybe I’ll even get rid of some, who knows.
Left to Right with purchased values: Naked Basics 2 Palette $29.00; XX Vice LTD Reloaded $59.00; Vice 2 Palette $59.00; The Vice Palette $59.00; Vice 3 Palette $59.00; Vice 4 Palette $59.00; Naked Smokey Palette $54.00; Naked3 Palette $54.00; Urban Spectrum Eyeshadow Palette $55.00; Jean-Michel Basquiat Gold Griot Palette $39.00; Alice Through the Looking Glass Palette $60.00; Born to Run Palette $49.00; Naked Heat Palette $54.00; Gwen Stefani Palette $58.00
Cost Per Use: Naked Basics 2 Palette $0.48; XX Vice LTD Reloaded $5.9; Vice 2 Palette $4.92; The Vice Palette $2.95; Vice 3 Palette $7.37; Vice 4 Palette $5.90; Naked Smokey Palette $3.60; Naked3 Palette $2.70; Urban Spectrum Eyeshadow Palette $55.00; Jean-Michel Basquiat Gold Griot Palette $39.00; Alice Through the Looking Glass Palette $60.00; Born to Run Palette $49.00; Naked Heat Palette $54.00; Gwen Stefani Palette $4.83
Tarteist Pro Palette $49.00; Call of the Wild Palette $36.00
Cost Per Use: Tarteist Pro Palette $2.45; Call of the Wild Palette $18.00
Natural Love Ultimate Collection $59.00
Cost Per Use: $59.00
Star Palette $169.00; Eyeshadow Palette 5 $48.00
Cost Per Use: Star Palette $56.33; Eyeshadow Palette 5 $48.00
Kat Von D
MetalMatte Mini Eyeshadow Palette $39.00
Cost Per Use: $39.00
NARSissist Loaded Palette $59.00
Cost Per Use: $3.93
Anastasia Beverly Hills
Soft Glam Palette $42.00
Cost Per Use: $42.00
Total Spent: $1,248.00
Total CPU: $564.36
Of the 21 eyeshadow palettes I own I’ve only used 13, which is still more than half but not by much. I can’t say I’m surprised because let’s be honest how am I going to rock half of the colors in the Urban Decay palettes outside of an EDM festival? Can’t wait to see what other secrets of my spending this little experiment exposes!
Until Next Time!